JINSUI
"JINSUI" is a brand born from the desire to create modern pottery suitable for contemporary living, inheriting the lineage of a pottery kiln that has continued for over a century in Tokoname City, Aichi Prefecture. Tokoname is a renowned pottery producing region with a history spanning over a thousand years, dating back to the late Heian period as one of Japan's Six Ancient Kilns.
In Tokoname, a place where this accumulated history and technology breathe, JINSUI embarked on its journey as an entity shining new light on the context of traditional crafts, under the concept of "Beyond Tradition, To the World." While cherishing the inherited techniques of handling clay, shaping, and firing, JINSUI elevates them into minimalist and refined designs that harmonize with modern living. This approach embodies an equal respect for both functional utility as a tool and aesthetic beauty as a craft.
The brand name "JINSUI" encapsulates the connection between people and water, and through tea ware, the wish that "just as water nourishes people, so too may the vessels be a source of fulfillment for the heart." The very act of preparing tea tidies one's life and fosters a calm and soothing time—JINSUI's pieces, each possessing a dignified presence, express this quiet joy in the form of vessels, while also being remarkably adaptable to everyday life.
Yusuke Watanabe, the representative director, is dedicated to carefully interpreting and embodying the design and functional qualities required by modern lifestyles, while preserving the framework of traditional crafts. His efforts extend beyond Japan; JINSUI's simple and refined teapots have garnered high acclaim in global design markets, particularly in Europe and America. The value proposition of "tea ware that deepens in character with use and accompanies the owner's life" continues to resonate with many users, transcending cultural boundaries.
By blending the charm of clay and the craftsmanship nurtured over a thousand years of Tokoname ware with a modern aesthetic that harmonizes with contemporary lifestyles, JINSUI is not only a preserver of tradition but also a brand that updates it for the future. Flexibly connecting past and present, craft and daily life, utility and beauty, to elevate one's living experience—that is the core value JINSUI as a brand embodies.
